The Barmy Army, England's loyal band of travelling cricket fans, has been revealed as one of the team sponsors for the inaugural FairBreak Invitational Women's T20 Tournament.
One of cricket's most well-known brands, The Barmy Army, England's travelling team of passionate followers, will sponsor one of the six teams at the groundbreaking T20 tournament in Dubai from May 1 - 15.
This tournament is the first of its kind in that it brings in players from all corners of the globe across both full status ICC nations and associate nations.
It is a huge step for women's cricket and to partner up with one of the most famous names in global cricket is yet another advancement to further coverage, increase investment and boost popularity of the women's game.
“FairBreak and the Barmy Army are a tremendous fit and working with Shaun and his team over the last few weeks has been truly eye opening. As an organisation, we are really excited about being involved with our first branded team and helping promote the world’s best sport globally and, obviously, winning the tournament off the field and on it!” - Barmy Army founder, Paul Burnham.
Since its inauguration in 1994, the Barmy Army, which was given its name by the Australian media on the 1994-95 Ashes tour, has had an unbroken presence at every England game both home and away. The group brings with it an audience of dedicated, passionate followers who love cricket and are ready to embrace the new tournament.
The Barmy Army aligns with FairBreak's desires to grow the women's game and has itself recently moved into the development of mixed cricket academies as well as providing further coverage and support for the women's game.
“Spreading the joy of cricket is what the Barmy Army does well. We are delighted to have the world’s most recognisable fan-club brand sponsoring a team in our tournament. The Barmy Army has helped grow the popularity of cricket across all ages and backgrounds through their passionate support, fundraising, songs and anthems.” - Shaun Martyn, FairBreak founder.
It is a huge step for the tournament which is gaining traction at a staggering pace and was recently a feature on the BBC Stumped podcast. While there are still a number of players to be announced, the roster is already stacked with international talent including India's Jemimah Rodrigues, Pakistan's Sana Mir and South Africa's Mignon du Preez, among a huge range of others.
The inaugural FairBreak Invitational T20 Tournament runs from 1 - 15 May in Dubai and will be covered extensively in various forms of written, visual and audio media.
For more information check out the FairBreak twitter account on @FairBreakglobal
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